Huawei, The Latest Android Player: Who Are These Guys? - huttonlecoany

Huawei, a multinational telecommunications party based in Shenzhen, Guangdong, Republic of China, has been generating a whole sle of seaborne buzz late.

At this week's Mobile Earthly concern Congress in Barcelona, Huawei launched its Rise D quad-cord smartphones, which the company claims are the "human race's fastest." Information technology besides unveiled the MediaPad 10 FHD, a 10.1-edge in, quad-nub tablet that will run Humanoid 4.0 when it ships in the second one-fourth.

Sooner this year at CES, Huawei announced two stylishly thin smartphones, cardinal of which–you guessed IT–the company called the "international's slimmest."

Obviously, Huawei doesn't shy away from exaggeration. And yet despite the company's brash marketing and seemingly innovative products, a couple of Americans have detected of the company–which operates in 140-plus countries and employs more than 100,000 hoi polloi.

"These guys are no strangers to the mobile phone market, but they are congener strangers to destruction users, says IDC mobile analyst Ramon Llamas.

"If you polled a century people in Times Square in Early York Metropolis and said, 'Name as many mobile phone vendors as you can,' I'd be very surprised in anybody named Huawei," Llamas adds.

Huawei Wants to Be Like-minded HTC and ZTE

Like fellow Chinese telecom giant ZTE, Huawei wants a piece of the profitable U.S. mobile market. Both companies' ambitious plans have raised concerns in Washington. Last November, a U.S. House intelligence committee launched an investigation into Huawei and ZTE to see if the mobile equipment suppliers posed a threat to U.S. security measur.

Like HTC, a Taiwanese manufacturer of smartphones and tablets that went from being a "white box" foreshorten builder for other vendors to an established marque, Huawei hopes to make a cite for itself northwards U.S.. But that's not easy.

The companion has well-stacked a variety of modestly-priced smartphones that you may have seen or symmetric used, including the T-Mobile Tap, Sprint State, and AT&T Impulse 4G and U2800.

"I've played with a bunch of their phones, and they're in truth, truly good," says Llamas. "They can more than hold their own up against some of the more established brands here in the United States."

That is, if consumers trust the Huawei brand–merely earning that faith isn't easy. So what's a telecom giant to do?

In a mankind of me-also Android phones, Huawei needs a "well-outlined, differentiated ware–something that resonates with end users and gains the care of unsettled operators," says Llamas.

The need for care from America's Big Four wireless carriers might explain Huawei's headline-grabbing "world's quickest" and "world's slimmest" boasts.

"When you adopt a take Verizon and AT&adenylic acid;T–let's just pick those two–the first (phone) brands you think of are Apple, Samsung, and HTC," says Llamas.

And to beget detected, Huawei needs to wee more than outpouring-of-the-mill hardware.

"If you're really sledding to make some noise, you've got to attract early adopters with wicked-awesome, high-end smartphones," Llamas adds.

Contact Jeff Bertolucci at Today@PCWorld, Chirrup (@jbertolucci) or jbertolucci.blogspot.com.

For more blogs, stories, photos, and video from the world's largest rotatable exhibit, cheque PCWorld's all-out coverage of Versatile World Congress 2012.

Source: https://www.pcworld.com/article/468653/huawei_the_latest_android_player_who_are_these_guys_.html

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